William E. Heinecke
Founder & Chairman – Minor International
One of the best known expatriates in Southeast Asia, Bill Heinecke is the driving force behind the leading global brands under the Minor Group umbrella. His visionary spirit, unwavering commitment and hands-on management style are the cornerstones of his unparalleled successes, which are deeply rooted in Thailand. Bill created his very first company here at the young age of 17. Today, Minor International (MINT) owns and operates a diversity of companies, focused on three primary business sectors: restaurants, hotels and lifestyle retail brands. MINT operates over 2,600 restaurants, over 290 retail trading outlets, and over 560 hotels across 58 countries from Australia to Brazil.
Bill’s first hotel venture was in 1978 with the Royal Garden Resort in Pattaya, Thailand. Minor Hotels is now one of the largest hotel owners and operators based in Asia. The company’s hotels, resorts and serviced suites are operated under Minor Hotels’ Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and Tivoli brands – as well as management agreements with Four Seasons, Marriott, St Regis and Radisson Blu.
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Bill’s first hotel venture was in 1978 with the Royal Garden Resort in Pattaya, Thailand. Minor Hotels is now one of the largest hotel owners and operators based in Asia. The company’s hotels, resorts and serviced suites are operated under Minor Hotels’ Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and Tivoli brands – as well as management agreements with Four Seasons, Marriott, St Regis and Radisson Blu.