Why iStay Hotels by NH?

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Smart, scalable and built for today’s travellers.

iStay Hotels by NH is Minor Hotels’ newest midscale select-service brand, built around what matters most to modern travellers and hotel owners and investors. With a lean, efficient operating model and flexible design standards, iStay Hotels by NH is a brand tailored for fast conversions and cost-effective new builds in high-potential locations.

Whether for business, transit or short leisure breaks, iStay Hotels by NH delivers comfort, simplicity and digital convenience – without unnecessary complexity. 

iStay Hotels by NH offers owners a powerful opportunity to enter or expand in the high-demand midscale segment, supported by Minor Hotels’ global systems, loyalty platform and operational excellence.

Essential comforts, expertly delivered.

A Smart Conversion-friendly Brand

iStay Hotels by NH is designed with conversion in mind – offering a fast, cost-efficient path into the Minor Hotels' ecosystem with minimal investment. Properties can quickly align with the brand’s operational model and digital guest journey, and seamlessly integrate Minor Hotels’ commercial, revenue, distribution, loyalty and recruitment systems, as well as a wide range of knowledge platforms and ESG programmes.

The iStay Hotels by NH model is engineered for urban, secondary / tertiary cities and transit destinations – locations where midscale demand is growing and travellers seek value, dependability and ease. The brand’s flexibility supports both adaptive reuse and ground-up development, making it an attractive solution across a variety of real estate project profiles.

Competitive Advantages

• Midscale select-service brand designed for efficiency and profitability
• Ideal for both conversion and new build opportunities
• Scalable and simplified design concept with flexible construction requirements
• Lean operating model with strong GOP potential
• Cost-effective standards for faster speed-to-market
• Mobile-first digital guest experience
• Streamlined F&B model with easy-to-manage breakfast and optional grab and go
• Integration into Minor Hotels’ powerful global sales and distribution systems, and loyalty network
• Backed by Minor Hotels’ operational strength, 50+ years of market know-how and industry-leading support teams

Benefits for Owners & Developers

High Efficiency, High Return
The iStay Hotels by NH model is designed to boost performance margins, through a streamlined operation model.

Supported at Every Step
Benefit from Minor Hotels’ know-how, systems and support by industry-leading development and operations teams at every step of the journey – from feasibility and design to pre-opening and long-term asset management.

Strong Commercial Engine
Access to Minor Hotels' solid global sales force, loyalty, distribution and revenue management with proven performance in markets worldwide.

Benefits for Guests

Excellence in the Essentials
Every room is purposefully engineered for ease-of-use and restfulness: quality mattress, pillow offering, shower experience and high-speed connectivity.

Bites That Suit the Moment
Food options are made simple, just the way guests like it: easy-to-manage quality breakfast and optional grab and go. Smart, Simple Interactions Smart, hassle-free solutions for frictionless stays: mobile-first digital guest service functionalities for a clutter-free experience.

Functional, Contemporary & Clean Hotel Design Philosophy
Function-first rooms and public areas with selected practical signature brand elements for restfulness and practicality.

Get Started With iStay Hotels by NH

Whether you’re seeking to convert an existing property, build from the ground up or expand your hospitality portfolio into new markets, iStay Hotels by NH offers a reliable, modern solution backed by a globally trusted name. Reach out to our development team today and discover how iStay Hotels by NH can unlock value for your project.

iStay Hotels by NH. Simply spot-on.

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