This is everything you can expect from Minor Hotels at FITUR 2026, the primary tourism trade fair held in Madrid

Discover everything you must know about Fitur 2026, the international tourism fair

Imagine a place where destinations are showcased, innovations are shown, and trends that define the industry are created. This is what Fitur, the main international tourism fair in the world, does every year in Madrid. It acts as a hub for business opportunities, fostering partnerships and boost growth in established and emerging markets.

Fitur is one of the world’s leading tourism trade fairs and the first major annual event for global professionals in the industry. It provides a unique space to promote and discover innovative products, services, as well as national and international destinations. Located in IFEMA, in Spain’s capital, this tourism trade fair is a ground for new opportunities, partnerships and innovation. It unites the leaders of the tourism sector and has its focus on sustainability and innovation, and it is a ground where new opportunities, partnerships, and projects grow. The fair is open to professionals during the first three days, and travel enthusiasts are welcomed during the weekend.

Fitur will be celebrating its 46^th edition this year, and it is an unmissable event for professionals in the tourism industry, as well as travel enthusiasts, who will gather in the Spanish capital from Wednesday, January 21^st to Sunday, January 26^th.

What can I expect at FITUR 2026?

Fitur has diverse performance areas that reflect the diversity of the tourism landscape. They address the growing needs of the industry and its audiences.

Fitur is more than just a tourism fair, it’s a vibrant hub ideal to explore the latest trends and novelties that shape today tomorrow’s traveling. Whether you are more about the Big Data and its possibilities, or your interests are new smart destinations for discovering the world with a technological and social approach, Fitur is for you. This tourism trade fair positions itself as a leader in advancements for the tourism industry. Through initiatives like the FiturNext Observatory, the fair highlights projects that create meaningful and positive economic, social, cultural, and environmental impact, all while inspiring collaboration and innovation.

If you are passionate about traveling, visiting Fitur can be an experience that offers endless opportunities. You will be able to network your way with global leaders, innovators, and decision-makers, fostering partnerships that drive growth. It’s a chance to discover new markets, explore groundbreaking solutions, and gain valuable insights which will ensure that you stay ahead in this competitive field.

Celebrating its 46^th edition in 2026, Fitur promises an exciting lineup of programs, speakers, and activities. Here’s a glimpse of what makes it out:

• Specialized Areas: From Fitur TechY puts its focus on smart tourism innovations to Fitur LGBT+ celebrating inclusive travel, and Fitur Woman promoting gender equality, there’s something for everyone. Additional areas, like Fitur Cruises and Fitur Sports, spotlight niche markets with untapped potential.
• Sustainability in Focus: The FiturNext Observatory will highlight projects that are centered on sustainable tourism, as well as initiatives with positive economic, social, and environmental impacts. This year, the fair is promoting the sustainable use of water, and how tourism can contribute to a responsible use of the aquatic ecosystem.
• Fitur Experience: FITUR celebrates the first edition of FITUR Experience, with an agenda focused on experiential tourism, a trend that has transformed the way we travel. Destination activities and experiences are positioned as a key factor in travelers’ decisions, while allowing visitors to immerse themselves in the local culture, traditions, cuisine, and environment.
• Networking Opportunities: Exclusive B2B meetings and events allow professionals to build valuable connections, explore collaborations, and dive into emerging markets.
• Knowledge and Inspiration: This aspect is centred in creating forums, workshops, and opening panels around key topics like green travel and responsible tourism, offering insights and practical tips for industry growth.
• Cultural and Public Engagement: Especially during the weekend, where the general public is allowed to enter the international tourism fair, live performances, interactive exhibits are put in place by the organization and the exhibitors. Fitur offers something special for travellers of all kinds, providing a personalized first look at destinations and travel packages.

Fitur is all about globality, exploring the world in just one place. It offers cultural insights, exciting destinations and incredible travel experiences. All of this makes of this tourism fair an amazing source of inspiration for the general public’s next travel plans, and the professionals’ business opportunities.

Whether you’re an industry veteran or an enthusiast, Fitur 2026 promises to be a unique experience that connects, informs, and inspires.

The visitors can interact with tourism agents, join presentations, and engage in cultural platforms, to get a deeper understanding of what the world has to offer. And it is a lot!

Discovering Minor Hotels, a history of legacy in hospitality.

At Minor Hotels, we are a global hotel group that operates more than 550 hotels, resorts and residences in 57 countries, and pursues a vision of creating a more passionate and interconnected world. As a hotel owner, operator and investor, we cater to the needs and desires of today’s global travelers through our diverse portfolio of eight hotel brands (Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli) and a portfolio of related businesses. We are rapidly accelerating our global growth ambitions, aiming to add more than 200 hotels by the end of 2026.

We are a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, and part of GHA DISCOVERY loyalty program.

As an amuse-bouche before Fitur, do not forget to check out our website minorhotels.com  and follow our social media to get in touch with us on Facebook and LinkedIn if you want a personalized appointment with us.

One of the main objectives of Minor Hotels at Fitur 2026 is to connect with both existing clients and new potential partners, strengthening relationships and expanding our network. The tourism trade fair provides the perfect platform to showcase the wide range of exciting new developments within the Minor Hotels portfolio. With so much to share, Fitur offers a unique opportunity to engage with industry professionals, present our updates firsthand, and demonstrate the company’s commitment to delivering exceptional and forward-thinking hospitality experiences worldwide.

How will Minor Hotels participate in FITUR 2026?

At Minor Hotels, we operate globally more than 550 hotels, resorts and residences in 57 countries, and pursue a vision of creating a more passionate and interconnected world. As hotel owners, operators and investors we cater to the needs and desires of today’s global travellers through our diverse portfolio of brands and related businesses.

We are a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, and part of GHA DISCOVERY loyalty program.

As an amuse-bouche before Fitur, do not forget to check out our website minorhotels.com  and follow our social media to get in touch with us on Facebook and LinkedIn if you want a personalized appointment with us.

The tourism trade fair provides the perfect platform to showcase the wide range of exciting new developments within the Minor Hotels portfolio, and to demonstrate the company’s commitment to delivering exceptional and forward-thinking hospitality experiences worldwide.

How will Minor Hotels participate in FITUR 2026?

Once again, this year Minor Hotels will have a strong presence at Fitur 2026. We will be waiting for you at the Pavillion 10, stand C05, to present all our new brands, new destinations.

We are expanding our business with four new brands, The Wolseley Hotels, shaped with unmistakable British character, Minor Reserve Collection, one-of-a-kind properties defined by elegance and individuality, Colbert Collection, where British essence mixes with unique connections, and iStay hotels, for the modern travellers’ journey.

At the international tourism fair, visitors will experience the signature standard of quality provided by Minor Hotels. Sounds promising, right? It will be the perfect chance for you to get to know more in depth two of our newest brands. We will have a corner dedicated to The Wolseley Hotels, and another one featuring iStay. The latter will have a special presence within the media during the whole duration of the fair. iStay Hotels has unique locations in Spain, in the cities of Valencia and Zaragoza, two cultural destinations that attract local and international tourism.

We are eager to get to know you! Come visit us at the pavilion 10 stand C05 and learn more about Minor. You will get a chance to participate in our Minor Discovery loyalty Program game. Be ready to answer all our questions to win very special prizes, including lots of DISCOVERY Dollars.

Furthermore, we will be implementing Minor Hotel Talks, a space dedicated to record interviews with prominent people within our company and external tourism experts.

Join us in Fitur 2026, as it is the perfect opportunity for you to discover the latest from Minor Hotels and engage with a brand that continues to redefine luxury and innovation in the hospitality industry.

Come join Minor Hotels’ stand, we will be waiting for you!

Let’s discuss opportunities!

To schedule a meeting with Minor Hotels at Fitur 2026, simply reach out to our team through the website at minorhotels.com or social media channels ahead of the event, and you can always visit us at the pavilion 10 stand C05 during the fair to connect directly with our representatives. You can also hit the “Live connect” button available at the Fitur’s website.
To stay updated on our latest activities, such as exclusive offers, promotions, and new developments, you can subscribe to our newsletter or follow us in our social channels for real-time updates.
During the tourism trade fair, you will also have the chance to explore networking openings with us, engage in business discussions, and immerse yourself in unique experiences and demonstrations at our stand.

So, in a few words, Fitur is the benchmark event in the tourism sector and the leading the international tourism fair for the industry’s markets worldwide. It is a key global meeting point for tourism professionals and the largest business platform in the sector. Of course, Minor Hotels could not miss the chance to showcase to the world everything we have to offer! And speaking about opportunities… are you going to miss this major event? Come visit us at the pavilion 10 stand C05, at the P10 Pavillion, you will feel the luxury and comfort of our hotels! You can book your entry ticket here.

You can get more information or book a special meeting with us by contacting our brand via Instagram or Facebook, clicking on the “Live Connect” button on the official Fitur’s website, or from our own site and do not forget to subscribe to our social media channels to keep a close eye on our newest openings and more. We are waiting for you!

If you need accommodation near Fitur, we recommend several hotels close to IFEMA so you can enjoy a relaxing and comfortable stay.