29 Oct 2018
Avani Hotels & Resorts has launched the fifth instalment of the #AvaniMe YouTube series, this time starring South African musician, TV host and actor Kat Sinivasan on an action-packed 24-hour adventure through Livingstone in Zambia. Every #AvaniMe episode aims to inspire travellers to visit Avani destinations, and the latest is no exception, highlighting the unmissable natural and cultural wonders surrounding the world’s largest waterfall (www.avanihotels.com/en/me/24hrswithme).
In just under five minutes, viewers are whisked around Victoria Falls and Livingstone by air, boat, train and on foot, for adrenaline-fueled exploits and fascinating discoveries, all of which are within exploring distance of Avani Victoria Falls Resort. With an itinerary as diverse and colourful as his wardrobe, charismatic Kat flies over Batoka Gorge by helicopter, ziplines across the falls and cruises down the Zambezi on a river safari. In addition to the pulse-raising fun, the versatile style icon is equally at home exploring the David Livingstone Museum, gliding through gorgeous scenery by train and—naturally—shopping for new threads at the Mukuni Park Curio Market, dropping insider hints at every must-see spot. Kat rounds off the day by showing off his moves at a Boma Dinner experience at Avani Victoria Falls Resort’s Mukuni Boma Village, directly overlooking Victoria Falls.
The #AvaniMe journey started in Bangkok, followed by Lisbon, on to the Gold Coast and Auckland, and now this discovery tour continues to Africa as Avani continues to share the go-to hotspots and insider secrets of each destination in an expanding portfolio. The campaign scooped the Best Video by a Hospitality Brand at the first annual Citizine Travel Video Award earlier this year and has racked over a total of 1.2 million views on YouTube.
“Avani is one of the youngest and fastest growing hotel brands, and we are fortunate to have celebrated local names as guides, introducing the hidden gems to each Avani destination,” said Dillip Rajakarier, CEO Minor Hotels, the parent company of Avani Hotels & Resorts. “The success of this campaign shows that travellers are actively seeking inspiration for their next holiday and are relying on #AvaniMe on YouTube for this.”
Filming for the next #AvaniMe instalments is already underway in exciting destinations around the world. Stay tuned by subscribing to https://www.youtube.com/avanihotels?sub_confirmation=1.
Avani Victoria Falls Resort is offering travellers the chance to experience Livingstone Sinivasan-style with a limited time special offer, starting from 326 USD. For reservations or more information, please visit https://www.avanihotels.com/en/victoria-falls/offers/unlock-true-african-paradise.
Avani currently operates 24 hotels and resorts in 15 countries, set in some of the most beautiful locations in the world. The brand recently debuted in Laos and Australia, with 17 new hotels in development, including recent signings in Dubai, Bangkok, Kota Kinabalu and Busan.
For media enquiries, please contact:
Director of Public Relations – AVANI Hotels & Resorts
Director of PR & Communications – Minor Hotels
Group Director PR & Communications – Minor Hotels