Oaks Hotels and Resorts Announced as New Co-Major Sponsor - Brisbane Lions


01 November, 2017 - The Brisbane Lions proudly launched a new partnership which will see Oaks Hotels and Resorts act as their Co-Major Sponsor and Official Hotel Partner for the next two years. 

Lions CEO Greg Swann, Senior Coach Chris Fagan and prized recruit Luke Hodge joined Oaks Chief Financial Officer Dan Hastings in Melbourne for today’s announcement. Oaks’ logo will feature on the back of the Lions’ home guernsey and on the front of their away and “Clash” jumpers, as well as all official on-field apparel. The two-year deal officially kicked off today. 

“We are thrilled that Oaks, an international company with Queensland roots, is getting behind our Club.” Swann said. “We see many similarities between the two brands. Oaks are also growing and share our family friendly focus. “It’s only fitting that they feature predominantly on our away guernsey, with many of our members and supporters often travelling to watch the Lions play.” 

Oaks portfolio includes 56 properties across Australia, New Zealand, Thailand, the United Arab Emirates and India, with more than 6,000 guest rooms under its management. The Brisbane Lions are the company’s first large-scale sporting sponsorship. 

Chief Financial Officer of Oaks Hotels & Resorts, Dan Hastings, said the company was delighted in their new venture. “We are strongly committed to supporting our local community, and given the organisation is based in our very own backyard of Brisbane, this partnership opportunity felt like a natural synergy,” he said.  “The growth AFL continues to see in Australia is incredible and we are looking forward to adding some more weight behind our local team, the Brisbane Lions, as we collectively look to take the Club to new heights in the coming years.”

The partnership started today and will continue until 31 October, 2019, with a one year extension option.

Brisbane Lions players will start returning for 2018 pre-season training on Monday 6th November.




Oaks Hotels & Resorts is one of Australia’s largest self-contained, accommodation providers, currently incorporating a portfolio of 56 properties spanning Queensland, New South Wales, Victoria, South and Western Australia as well as New Zealand, Thailand, the United Arab Emirates and India.

Providing the luxury of space, Oaks Hotels & Resorts offers a range of contemporary accommodation, from hotel and resort rooms and suites, to furnished serviced apartments, in central city locations and resort destinations.


Minor Hotels (MH) is an international hotel owner, operator and investor currently with 156 hotels in operation. MH passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, AVANI, Oaks, Elewana, Tivoli, Four Seasons, St. Regis, Marriott and Minor International properties, MH operates in 24 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, MH pursues a vision of a more passionate and interconnected world. For more information, please visit www.minorhotels.com

For further press information, high-res images and interview requests please contact Lauren Coulter at Nmedia PR on 0439 838 836 or pr@theoaksgroup.com.au