25 Jul 2017
Minor Hotels Partner With CRM Leader Cendyn
Bangkok, 25 July 2017: Minor Hotels (MH), a hotel owner, operator and investor, currently with a portfolio of 154 hotels and resorts in 24 countries across Asia Pacific, the Middle East, Europe, South America, Africa and the Indian Ocean, has selected Cendyn as the hotel group’s CRM partner.
Cendyn was selected by Minor Hotels to help drive loyalty and improve engagement with guests to deliver the right communication, to the right guest, at the right time. Using unrivalled connectivity to third party vendors, reporting and analytics, Cendyn will provide all five brands with true intelligence of every guest, across all their hotels, no matter what channel they came through.
A CRM leader in the hospitality industry, Cendyn will implement a guest intelligence solution utilising data collected from multiple sources to provide a true, single profile of each guest. This visibility will enable every brand in the group to gain a clear understanding about the history and preferences of each guest in real time, regardless of how they booked.
Eric Cartwright, Director Loyalty & Partnerships, Minor Hotels, commented, “We are delighted to begin our relationship with Cendyn. As a CRM leader Cendyn embodies what Minor Hotels feels to be a like-minded partner. While we grow beyond our current state, following our roadmap of expansion, we need to future-proof our customer platforms to allow us the ability to immediately recognise our valued repeat guests as well as our first-time guests in a manner that augments our existing DISCOVERY loyalty programme, delivering insights on each individual so that we can drive loyalty through service delivery, analytics, and timely communication. As we expand, this platform will enable us to easily add functionality and service to our growing portfolio, without the need to rethink platforms.
“We are honoured to be partnering with the prestigious Minor Hotels group. One thing that resonates with Minor Hotels is their drive to put the guest first in everything they do,” said Charles Deyo, CEO & President of Cendyn. “Using Cendyn’s fully integrated eInsight CRM solution will allow each of their five brands to harness their data to better understand their guests and improve how they engage and drive loyalty with them. Year on year, Cendyn’s eInsight CRM customers continue to see increased brand loyalty from their guests which has led to significant return on investment for each of our clients. We look forward to seeing such growth with Minor Hotels."
Using data to pave the way in how hoteliers communicate with their guests has revolutionised how they can learn more about their guests’ interactions, drive direct bookings, maintain brand presence with their most valuable guests and stay competitive in their market. Cendyn’s CRM and Loyalty Suite enables hoteliers to keep their guests at the forefront of what they do, and concentrate on providing exceptional, personalised customer service at all times.