13 Mar 2018
#AVANIme Transports Traveller to Lisbon with Portugal’s fado singer
Bangkok, 13 March 2018: AVANI Hotels & Resorts is pleased to announce the next #AVANIme YouTube series (www.youtube.com/watch?v=BhEhOMs7niI) featuring Cuca Roseta, Portugal’s renowned fado singer, sharing her favourite spots in her hometown of Lisbon.
With millennial minded travellers relying more and more on individual stories shared on social media to determine their next destination, AVANI Hotels & Resorts launched #AVANIme last year. Through short videos and appealing images, local celebrities and influencers sharing their personal experiences and insights to inspire viewers planning their travels.
#AVANIme is all about each individual travel experience: the ‘me’ in #AVANIme. AVANI cares about guests when they are outside, as well as inside, the hotels. So, #AVANIme endeavours to enhance overall guest experience with unique facets of a destination described by someone in the know.
In the Lisbon episode (www.avanihotels.com/me) with Cuca Roseta, viewers can watch her sharing breath-taking views of the city and get a peek at its secret hotspots, all within a stone’s throw from AVANI Avenida Liberdade Lisbon Hotel (www.minorhotels.com/en/avani/lisbon). Some highlights include a visit to the UNESCO World Heritage Site of Belém Tower, a tour of Cuca’s favourite shopping spots, and, last but not least, a stop at the world-renowned Clube de Fado, where Cuca’s star was born.
“Cuca Roseta truly carries the AVANI spirit. She’s modern, daring and delightfully surprising,” said Alejandro Bernabé, Vice President of Operations - AVANI Hotels & Resorts. “Through #AVANIme, we aim to transport viewers into a destination through the eyes of a local. We can’t wait to create more episodes as AVANI expands around the world.”
The #AVANIme YouTube campaign was launched with the successful premier episode featuring Cindy Bishop, the Thai-American supermodel, actress and host of Asia’s Next Top Model. Cindy’s video garnered almost half a million views as people wanted to learn about Bangkok from this popular celebrity.
AVANI Hotels & Resorts will continue to travel around the world with photographers, influencers, and local celebrities to capture more of these insightful travel experiences. Currently, the next #AVANIme instalments are being filmed in multiple destinations around the world, including the Gold Coast in Australia, Auckland in New Zealand, and Victoria Falls in Zambia.
AVANI Hotels & Resorts encourages guests to share their moments on Facebook or Instagram with hashtag #AVANIme.
To celebrate the second #AVANIme episode, AVANI Avenida Liberdade Lisbon Hotel is offering travellers the chance to experience Lisbon like Cuca with a limited time special offer, starting from USD 155. For reservations or more information, please visit www.minorhotels.com/en/avani/lisbon.